Indent PIAAYou taught me how important it is to look presentable at all times, especially when in the corporate world. Thank you, once again, for what you taught me, and the opportunities it’s opening up for me!
Caroline, Joe Schoeman Attorneys

Indent PIAAFor the first time in years I feel beautiful! Thank you! It was a fantastic experience. God has truly blessed me for sending you across my path! To have had a makeover by you was like discovering a new person, a new Anne at 54!
Anne Pretorius

Indent PIAAMinnette is a brilliant mentor to have as she is driven and successful. Thank you for effectively teaching me how to start my own business and begin my image consultancy journey!
Diana Leyden

Indent PIAAMinnette you were born to do this! You are an excellent trainer! On a personal note, you have inspired me a great deal in looking at myself. I could feel myself transform throughout the course by applying the things that I had learnt on myself. I once again feel confident and proud of my image and also feel in some way that by attending your course I have found the ‘me’ that I thought had disappeared over the past few years! For this I really cannot thank you enough!
Odette Page

Indent PIAAMinnette is and expert in her field and even though she is still young, she could teach people from all ages and all walks of life. It was a privilege to get to know her and to have Minnette as my mentor.
Alette Johanni Winckler

Minnette Luus is the Founder and CEO of The South African Image Company as well as The South African Image Academy. She holds 100% percent shares in both companies.

The South African Image Company offers one-on-one personal consultations to clients to improve their image, they do workshops for corporate companies on the A-Z of personal branding, they train people to become image consultants four times a year, and supply these image consultants with image consulting systems and products to use in their businesses.

She is an accredited member of the Association of Image Consultants International (AICI), founder of the Professional Image Association of Africa (PIAA) and a member of the Association of Professional Image Consultants South Africa (APICSA).

She is also the first and only image consultant in South Africa to attain a First Level Certificate (FLC) Qualification with the AICI.

Minnette’s passion for the image industry is clearly displayed in the way she handles each client.  With professional, compassionate hands-on service she truly makes a long-term difference in every client’s life. Her knowledge and experience as an image consultant contributes to a vibrant and energetic occasion.

She believes that one is unable to positively influence others, if you do not make the change in yourself first.  With her expertise she helps all her clients to make that first change within themselves.

To date, Minnette has spoken to over 4000 people about image, with a motivational approach by building their confidence and improving their self-esteem. Her clients have included Tatum Keshwar (Miss SA 2009), Nicole Flint (Miss SA 2010), Anga Jamela (the face of Revlon 2009) and Vicky Fourie (Miss Deaf SA). Minnette has also been featured several times in Get It Bloemfontein magazine, is a stylist for passi lifestyle magazine and frequently appears on OFM and Radio 2000 discussing various aspects of fashion and image. She was also a guest judge for pageants such as Miss Style Bloemfontein and Mrs. Bloemfontein.

In 2010 Minnette was a finalist when nominated by the Business Women’s Association for the Regional Business Achiever’s Awards in the Entrpereneur category.

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Lelani Agliotti

I started off styling my friends and family. It grew from there into a business. My qualifications in hairdressing, personal training, Pilates and nutrition all contributing to making me who I am today. In 2004 I opened a clothing showroom in Hyde Park stocking various imported international brands. In 2007, I moved my showroom to join a friend in a concept store in Dainfern, called Fashion Lab. After many clients requested style and colour advice I decided to expand my knowledge and completed a course with Colourworks International, qualifying me as an image consultant doing colour analysis, style analysis, corporate styling (men & women), wardrobe co-ordinating and personal shopping. I then took it a step further and did another course with internationally acclaimed South African Image Company, the third largest image consultancy in the world.

In order for me to cater for my clients needs, it was clear I needed to expand hence Bella Azzurra’s style lounge was born. I am now based at The Pivot at Monté Casino in Fourways, a comfortable, calm, elegant environment, where you get to shop and be styled whilst sipping a glass of chilled champagne or a delicious cappucino.

I am now expanding into the public speaking arena to share my passion, life experiences and knowledge with bigger groups, giving them the tools to enhance their self esteem, confidence and image.

I would love to help you enhance and express your natural style. Allow us to re-invent you…..


Email addresses:
Facsimile : 086 546 9762
Tel: 010 590-1061/2/3
Mobile: 073 631 1111

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